Hospitality and Hotel Management

Questions: Assignment 1:1.Identify the different internet based life strategies used by the inns we visited in week 2. 2.What are the distinctive market sections they are speaking with by means of web based life? 3.How do they connect with their clients by means of web based life? 4.How do they handle both positive and negative criticism via web-based networking media? 5.If they are a piece of a bigger chain, how does what they do fit in with the brand all in all? Assignment 2:1.How are sure audits dealt with? 2.How are negative surveys dealt with? 3.Identify a contender property and contrast with any of The Library Hotel Collection 4.properties. Do they handle their TripAdvisor audits comparatively or would they say they are extraordinary? Answers: Assignment 1: 1. Different online networking techniques used by the lodgings Casablanca Hotel NYC using Gooogle+, Twitter, Facebook, Youtube, Pinterest and Instagram to interface with clients for the correspondence and to impact clients and to connect with them by transferring their administrations, photographs, and get input from clients (Casablancahotel.com). Twofold tree by Hilton Chelsea is additionally utilizing web based life like Facebook, Twitter and Instagram for their social correspondence with clients (Doubletree.hilton.com). 2. Diverse market sections Casablanca Hotel and Double tree utilizing internet based life for focusing on extravagance clients, corporate clients and business explorers as their client (Erdomu, rem and Mesut p-1356). As both the lodgings are offering extravagant stay with extravagance, their fundamental fragment is an extravagance client. 3. Commitment with their clients by means of online networking Both the inns are attempting to connect with their clients through internet based life by offering their on-season and slow time of year offer to their clients and different photographs and update on their lodgings. They keep their records refreshed with their contributions and limits for their standard and new clients also (Erdomu, rem and Mesut p-1356). 4. Taking care of both positive and negative input Casablanca Hotel NYC and Double tree by Hilton manages many client consistently. Limit of clients give positive criticism for the administrations they give, and not many gives negative inputs moreover. Positive input persuades inn to convey more to the clients, and they get positive criticism as inspiration. Negative input assists with improving their administrations in future. They acknowledge the two inputs emphatically and convey best out of that. 5. Do they fit to mark in huge chain Casablanca and Double tree lodgings are working in the extremely restricted zone around New York goal. Be that as it may, in the event that they become a piece of a bigger chain, they can keep up the brand name with their administrations and remain in lodgings. In any case, at first, they may confront some issue since they don't have the experience of various countries and the taste and inclinations for the new goal. Errand 2: 1. Taking care of positive criticism The four New York library inn assortment properties on Tripadvisor are the Library Hotel at Brayant Park, Casablanca Hotel Timesquare, Hotel Giraffe Maddison square and Hotel Elysee at Central Park. They handle their positive input as praise and attempt to actualize the positive criticism for development. These four inn manages various kinds of visitor like business explorers, families, recently wedded couple and irregular voyagers (Torres, et al., p - 225) They concentrate over the whole client and offer all their positive criticism by all the four inns to actualize the positive input in order to give progressively agreeable remain to the standard and new clients. 2. Dealing with negative input The library inn assortment gets negative input moreover. For instance during 2003-04 the contrast between two inns among this four were on various level; inn Giraffe was at third in rank by tripadvisor and one was at 56th. The library lodging assortment called all the senior supervisors, overseeing executives and pioneer of inns and wanted to think about all the negative remark for the improvement (Torres, et al., p-225). The four lodgings oversaw negative criticism by applying the positive remarks of one inn for the improvement of another inn. They recorded all the enchantment and unique minutes that offered fulfillment to visitors and attempted to execute that in all the lodgings so all the four properties of library assortment can keep up same standard to dodge negative input. They actualized positive remarks of Hotel Giraffe in Hotel Elysee for the improvement and acquired all the organization same level. These four library assortment properties offer best support regarding consu mer loyalty among every single other Hotel in NewYork city. 3. Rivalry from lodging Gresham Palace Lodging Giraffe in Maddison Square is one of the properties of the inn library assortment and having high client notoriety on their framework and administrations. Inn Giraffe is third in rank out of 331 lodgings in NewYork city and getting rivalry from Hotel Gresham Palace, which is second in rank. Gresham Palace is offering top pleasantries and better area. Lodging Gresham Palace is neo exemplary royal residence arranged in Hungary. Both the inns are in neck to neck rivalry serving the privilege to business voyagers and corporate clients. Following is the examination between the administrations they are advertising. Inn Giraffe Four season inn Gresham Palace Dream of adoration sentiment bundle Business focus Complimentary mainland breakfast Cash trade office Wine and cheddar gathering Age-fitting childrens pleasantries Remain longer spare more offers Wellness offices and spa Fitness center passes Early morning espresso administration in the entryway Table 1: administration examination (Sources: made by Author) 4. Contenders input dealing with Four Season Hotel Gresham Palace additionally utilizes online life like TripAdvisor to get the survey from the clients. In the inn business, pretty much every inn follows same method to deal with the audit from their clients (Ruizalba et al. p-11). Four seasons lodging Gresham Palace likewise accepts positive criticism as a commendation to invite clients once more. What's more, negative input is a degree for advancement to beat the deficiency of inn notoriety. The Library Hotel assortment gives best client criticism via mailing them or by making a require the agreeable remain next time. Inn administration is consistently client based, and they treat them as extreme delegate (Tripadvisor.co.uk). References Doubletree By Hilton - Find Hotel Rooms.Doubletree.hilton.com. N.p., 2016. Web. 28 Mar. 2016. Erdomu, rem Eren, and Mesut Cicek. The effect of web based life advertising on brand loyalty.Procedia-Social and Behavioral Sciences58 (2012): 1353-1360. Ruizalba, Jos L., et al. Interior market direction: An exact research in lodging sector.International Journal of Hospitality Management38 (2014): 11-19. The Casablanca Hotel Times Square - OFFICIAL SITE - Best Luxury Boutique Hotel New York.Casablancahotel.com. N.p., 2016. Web. 28 Mar. 2016. Torres, Edwin N., et al. The Use of Consumer-Generated Feedback in the Hotel Industry: Current Practices and Their Effects on Quality.International Journal of Hospitality Tourism Administration16.3 (2015): 224-250. Tripadvisor: Read Reviews, Compare Prices Book.Tripadvisor.co.uk. N.p., 2016. Web. 28 Mar. 2016.